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 Movin’ on Up
Vidal Sassoon takes its thriving business to Boylston Street
by Chelsea Bain
For twenty-odd years or so, if you strolled to the far end of Newbury Street, entered a small lobby and rode the tiny elevator to the fourth floor, you would have found yourself at Vidal Sassoon salon. There, you would have been greeted by a pair of gracious receptionists, offered a hot cup of coffee or tea and led to one of the dozen or so expert stylists on staff. Yes, the quarters would have been cramped, and sure, the space would have seemed a little dingy, but how you felt when you walked through their doors at the end of your service - loving your new style and feeling like a million bucks - would have been worth it.
Good news: Vidal Sassoon has picked up and moved, and everything but the location has remained.
Currently resting comfortably at 399 Boylston Street, the salon now runs its business in a space that is a miraculous improvement upon the Newbury locale. With floor-to-ceiling windows, minimalist design and a lighting plan that mimics daylight, the establishment is accessible by street entrance and is directly off the Arlington Street T. It also features free Wi-Fi access, certified organic product lines and 26 stations. It’s modern but simple, everything and very little at the same time, and it’s bound to make a splash here in Boston.
Olga Plitt, the East Coast Regional Manager for Sassoon, beamed about the transformation last year.”As one of the most established salons in the city, we are very excited to celebrate our 20th anniversary year with the launch of this new salon. It’s a fantastic opportunity to thank our loyal clientele for their continued patronage and celebrate the dynamic team that makes this salon so special,” she said.
It’s a change that has been a long time coming. Gone are the close quarters that put a damper on the former location; now there’s enough space to walk around without bumping shoulders with other clients. There’s also an immensely spacious dressing room where you can change into your robe for the service, complete with a full-length mirror.
Of course, one of the most exciting aspects of the new Sassoon salon is the creation of the “open color bar.” This is a space where patrons gather together around a table while having their color put in their hair. It’s a modern system, benefiting the client by giving them a chance to relax in a more open area, chat with other people getting their hair done, and get a sense of what their stylist is up to.
“The new color bar will be a great addition, where clients will be able to watch as their Color Specialist develops a color formula specifically for them,” said Richie Rivera, Sassoon East Coast Regional Color Director. Rivera is working from the salon location in Boston, where his expertise will be put to use on site.
Still you may ask: What is a Vidal Sassoon, haircut or color treatment, really? The name itself evokes a feeling of sophistication, where cutting-edge meets classic beauty. One may imagine a Vidal Sassoon haircut as something unique and edgy, where rigid lines are shaped around a daring individual’s frame. Or, perhaps, one may conjure up a visual of someone with bright highlights, perfectly placed within their hair as though they were born with them.
Whatever dream you have for your mane, Vidal Sassoon will fit the needs of those looking to blend in or stand out in a crowd. “Sassoon Salon is a fusion of each client’s personal style,” according to a recent press release sent out by the company. “Sassoon stylists are trained with a meticulous understanding of craft and character, so that every style is individualized for each client.” So what are you waiting for? Get over to Boylston Street and treat yourself right.
Vidal Sassoon is located at 399 Boylston Street in Boston, right off the Arlington Street T. For more information call 617-536-5496 or go to www.sassoon.com.
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