Admit it, boys—you abhor Valentines Day. You know it as the kitschy Hallmark institution that mandates all hitched men to swathe their women in flowers, chocolate, diamonds and other unpractical crap you can’t afford. On the flip side, we girls can’t get enough of the jaded holiday, and who can blame us? It’s the one day of the year that gives us the universal right to drag you anywhere we like—bet it our bedroom, a posh restaurant, or even (brace yourselves, boys) a spa.

They may not be as traditional as other V-day rites, but as evidenced by the service menus at some of the most popular day spas in Boston, couples spa treatments are on the up-and-up—especially on special occasions like Valentine’s Day.

“Social spa-ing is taking the old trend of spa experience and turning it on its head,” says Selena Belisle, the owner of Spa Newbury. As one of the more reasonably priced boutique spas on Newbury Street, this haven is credited with bringing an eclectic assortment of couples spa services to town —and catering to Boston’s younger populace. “We are one of the least expensive spas on Newbury Street,” says Belisle. “Probably 50 percent of our customers are couples or parties.”

When it comes to being successful, Belisle says all a spa needs is adequate facilities to accommodate multiple clients in the same treatment room. This may sound obvious, but according to Belisle, a majority of Newbury Street’s day spas would rather conserve space and install smaller rooms for individual treatment. “Couples services are hard to find on Newbury,” Belisle says. “At most spas, the couples arrive and leave together, but during their treatments, they’re in separate rooms. When we do couples services, they’re side-by-side in the same room.”

Aside from its lower price point, Spa Newbury owes its popularity to the variety of treatments it offers. Some of its most sought-after services include the “mini spa retreats” ($95/person), which allow clients to choose from an array of packages including the “Au Chocolat” (a manicure paired with a chocolate-infused back, shoulder and neck massage), and the “Men’s Express Retreat” (a series of guy-specific treatments including a fitness facial, sports manicure and a hot rock reflexology foot massage), all of which can be performed as couples treatments upon request.

And even if you aren’t sold on any of Spa Newbury’s suggested packages, which run from $140 per twosome for a “Hot Rocks Express” massage to $895 for a “Couples Replenishment Day” (the spa’s version of “the works”), you’re free to individualize your experience any way you like. “The packages are just suggestions,” Belisle says. “We can do any of our treatments including facials and pedicures in two side-by-side massage chairs.”

Express massages and affordable beauty treatments are great for the practical spa-goer, but if you’re looking for something a bit more sensual, allow us to recommend G2O, a hip “urban day spa” on upper Newbury Street. At $260/couple, the spa’s signature “Rasul signature ceremony” service represents the pinnacle of couples-targeted spa treatments in Boston. “The Rasul ceremony is a romantic idea,” says G2O special events coordinator Erica Curtis. “It’s a great favorite because it’s such a unique thing.”

The hour-long service starts with an application of mineral-rich exotic muds, which are slathered all over the body. Then, the couple is shown to the Moroccan-themed “Rasul chamber” whose elaborately decorated ceiling transforms to replicate a starry night sky. The experience concludes with a rain-like tropical shower, which rinses off the mud as it cascades from the ceiling.

If all this sounds too elaborate (or if you wouldn’t let another person smear your naked body with mud if your life depended on it), we suggest opting for something a bit more classic, like the “Couples Spa Interlude” ($325/couple) at Le Pli Day Spa in Harvard Square. According to assistant manager Lauren Pazzaneze, the treatment, which comprises of a manicure, pedicure, and an hour-long deep tissue massage, has been instrumental in drawing throngs of male return customers to the location. “Once the guys hear manicure/pedicure, they envision pink nails and frills,” says Pazzaneze. “But once they realize they’re getting a foot massage out of it, they’re pretty happy. And when they come out and look at their callous-free hands and feet, they usually come back.”

Spa Newbury, 115 Newbury St., 617-262-9464. 

G2O Spa & Salon, 338 Newbury St., 617-262-2220.

Le Pli Day Spa, 5 Bennett St., Cambridge, 617-547-4081.